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Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.We may consider it as it is no longer being used or isn’t fetching desirable results.However, you couldn’t be more wrong.Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?Well, let’s find out.Here are the reasons why people are still in love with email marketing:1. Low CostThe biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.2. Only for the customersMost marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.However, email marketing is the only marketing mode where the users themselves ask to be part of the company’s subscribers.Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.3. Target your audienceOne of the big merits of the email marketing is that it allows you to target a particular segment of your audience.Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.This information could be utilized in creating targeting emails.For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.4. Ask them to make a moveOne-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.Email marketing allows you to put in those efforts. By introducing a simple “call-to-action”, you can ask the users to visit your website and see what you have to offer.Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.5. Saves you the effortApart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.All you need is the required hardware and a few professionals who know the job.There is always a scope for better software and tools to be used in email marketing.However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.6. See your scoreA salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.However, in email marketing, despite being decades old, you can get all the measurements you need.Also note, to identify the performance metrics, you would require appropriate email software.A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.These results could give you insights into what is and isn’t working for your campaign.7. See instant resultsOne great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.Thus, whether or not the user decides to take your offer, you get to see the real results the next day.Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.Some people argue that such hasty marketing is counterproductive, but that is utterly false.8. No boundariesEmail marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.The more range of customers you choose, the bigger will your potential customer base would be.ConclusionEmail marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

If you want to survive in this cutthroat competition in the market, you should stay updated. Especially, when you are in the field of technology, every single hour, there is one of the other update on gadgets or operating systems i.e. software. While it is difficult to keep your eyes on various sources, the best way to stay updated is to subscribe to blogs that cover tha latest information on technology.Whether you need technology updates for personal or professional use, the latest technology blogs serve the purpose. Such blogs cover the latest news from the electronics companies, product launches, gadget reviews, and many more stuff that you want to know on day-to-day basis.Staying updated in technology helps you in many ways. If you are an individual, technology blogs update you with the latest gadgets in the market. You may simply search the latest reviews that talk about pros and cons of electronic devices. The reviews can give you idea about which product is better to buy today, and what precautions you should take while using it.If you run an IT company, subscribing to blogs on technology can help you learn the latest trends in the market. You can guide your team to research and come up with new ideas to be put into your service or product. Technology blogs are the best source to know the features of smartphones, tablets, wearable devices, and the like. In addition, the programmers in your company can learn a lot from technology blogs whenever there is a new operating system announced by Google Android, Windows or Apple.The latest technology blogs are written by experts in various technologies. A blog is a place where veterans in relevant fields write to share their knowledge and thus, blogs on technology can be trusted for information on technology. For instance, programmers can rely on the blog to know better about the latest iOS SDK by Apple. They can learn the features, and also how to use the SDK to reap all the benefits in their programming.Technology blogs include the topics on web designing, web development, UI & UX, mobile application development, the latest iOS or Android update, modern devices such as wearables, and other programming languages (like php,.net, Python, Java, etc.). These days, technology blogs also talk about automated mobile app development platforms and cross platform development.Subscribe to a technology blog and receive notifications whenever there is a new post on technology published.

When looking into buying an entertainment center, whether it be a corner stand for your small TV or a huge center for your fantastic stereo, you have to ask yourself which type you would like to buy. In purchasing entertainment centers there are many types to choose from as there are entertainment centers which are cabinets, stands, wall mounts, armoires, and corner units. Entertainment centers can be small, such as stands and corner units or large ones, such as cabinets, armoires, or centers that take up the entire wall of a room. It all depends on what you want, what you want to spend, and how you want the entertainment system to look.There are many entertainment systems which are nicely built wooden cabinets with drawers and shelves to house your entertainment system and accessories such as CD’s and DVD’s. There are open ones, much like large bookshelves, to place your entertainment items on. Some are armoires which open and close depending on if you are watching television or listening to your stereo. Entertainment centers with, hinged or slide doors are nice because they become a beautiful addition to your room.Another important aspect is what you want your entertainment center to be built out of. Wood is what many are built out of as they are a nice addition to the decoration of your room, wood entertainment centers can be selected out of dark or light wood and anything in between. Entertainment centers constructed out of metal are just as nice depending on the décor of your room. Another option is a system that you construct yourself which can be built in various styles and shapes to fit the spatial needs of your room.There are also stands which you can place other things besides your entertainment equipment on. Depending on how many shelves there are, pictures, plants, and books, among other things, can be put around the entertainment system making it multi purposeful as well as practical and decorative.Cost is an important aspect of buying entertainment furniture. Entertainment centers can range anywhere from under 50 dollars to thousands of dollars. It depends on what entertainment center you would like, from home constructed ones to large gorgeous wooden entertainment armoires. The costs vary depending on the entertainment system you have and how large, decorative, and practical you would like your entertainment center to be.

Don’t Let Your Home Equity “Rust” Away! Use Your Home Equity To Invest In Real Estate! Equity Wasted & Unused Is Leaving Money At The Table! One mistake many make is that because they don’t have cash to invest, in real estate or any other investment, they won’t be able to invest properly in their future.By Sean MartinMany Canadians who have owned a home for a number of years have seen the value of their home rise at the same time that they have been chipping away at their mortgage. The result of this is many Canadians who may be cash poor, but equity rich. One mistake many make is that because they don’t have cash to invest (in real estate, especially after recent changes in Canada upping the minimum down payment for a rental to 20%), they won’t be able to purchase a property. However, if you own a home and have equity in it you may be pleased to find out that you can access funds to invest.You just need to utilize the power of leverage better. So how do you do that? You already have!When you purchased your home, you more than likely had a deposit of 5%-10% and had a mortgage for the balance. You used “OPM”, Other People’s Money, and started to build value in that investment. Keep in mind, your investment did not appreciate based on just what was borrowed, but on the value of your home (i.e.: $ 5000.00 down on a $ 100 000.00 home you are going to realize roughly 5% appreciation on that $ 100 000.00, not just the down payment.) That’s leverage. And you get to live there.Realize the gains which you are being kept from realizing in your present situation.Access the Equity In Your Property…This is the first step to use your home equity to invest in. If you own your own home and owe less than 80% of the value on your current mortgage, you have access to additional funds by refinancing. Although you can get a regular mortgage, many investors opt for a HELOC mortgage which allows them to re-borrow and principal they pay down on their mortgage. This is an important feature for investors, especially as they grow their portfolio, as eventually with 5 or 10 rentals, they are able to pay down their mortgage very aggressively using the positive cash flow from their properties. It’s a snowball effect: the more cash flow, the more you can pay down your mortgage, the more you can pull out of the equity, the more property you can buy, earning more cash flow… and so on.Once you have a mortgage or HELOC, here are some of the ways you can use it to invest in:Use it to Borrow / Leverage 100% of the Value of Any Rental Purchase- Using your HELOC, you can borrow the 20 – 25% down payment for the rental, and get 75% – 80% financing (if qualified) for a standard mortgage on the rental property itself. There are some properties that when financed strategically (rate is no longer the most important variable) properly will give positive cash flow even when you borrow the entire value. Those properties you may want to leap on!
Stay liquid for the unforeseen:- As you grow your portfolio, liquidity becomes more and more important. The more property you own, the more risk you are at for a number of issues to come up at once (i.e. vacancies for 2 properties, new roof needed for another, renovations needed on another). Having a HELOC with available equity will ensure that if you do have a “cash call”, you will be better equipped to handle it.But I Don’t Want To Be A Landlord but I Still Want to Invest in Real Estate…You can use your funds that you have borrowed inexpensively ( HELOC 3.25%-4% or a variable rate at 2.10%) and lend the funds to others through second mortgages. Yes, you can become the bank. Most people think of mortgage Brokers as someone to arrange a mortgage for a purchase. A mortgage Broker can also arrange for you to lend your funds to other individuals. Often this is facilitated through a second mortgage which you hold on a property. To do this alone can be intimidating and there is risk, but the reward is an interest rate of 12%-14%. Often a lawyer or accountant can also help find avenues to invest like this as well. To ensure the safety of your money, consider using an experienced Broker with access to an mortgage investment network specializing in 2nd mortgage loans. These Brokers will have their own underwriters and the proper tools in place to protect investors (you) should defaults occur. One channel I work with diversifies your funds into 3-4-5 different 2nd mortgages, syndicated with other investors like yourself. This offers protection from investing in 1 bad 2nd mortgage. Your exposure to risk is reduced in this manner. At the same time, should default occur they are in a position to pay the arrears on any 1st mortgage holder and purchase the property outright. This allows for sale to recoup what could have been potential losses. Should this type of action occur, your interest payments continue until the matter is resolved and your funds made available again for investing once again.TFSA / SELF DIRECTED RSP…If you are in a position where you have a self-directed RSP with your bank or financial institution can you use these funds to invest in mortgages?Most institutions will still not allow you to use the funds in your “Self-Directed” RSP to invest as your wish. Again, an experienced mortgage Broker can offer advice and show you how to continue to shelter your profits within a RSP, but invest in these products. There are financial institutions that will allow these profitable investments and a mortgage Broker can show you the options.A TFSA again has limiting rules with most banks and financial institutions. An experienced mortgage Broker will be able to guide you to helpThings to think about:- When you borrow for investment purposes, you are able to write off the interest portion of the payments. Make sure you speak with an accountant to ensure this works for your situation.
- Investing the funds from a TFSA, RRSP or RESP protect you from paying taxes on the income.- Even if you have a self-directed RRSP you financial institution will have policies prohibiting you from investing in second mortgage products. Ask me where to relocate your funds to maximize profits.- Release the equity in your house to invest, but divert it through your RRSP or TFSA 1st, especially if you have unused allocations from previous years available. Again, this should be done with the assistance of your accountant to ensure that it is done correctly for you and to keep the CRA happy. Always keep the CRA happy.- Most HELOC’s offered right now are Prime +.5%, or 3.5% today. Fixed rate refinance mortgages are available for as low as 2.54% and variable rate mortgages as low as 2.05%.- HELOC’s usually have interest only payments available to better your cash flow, while standard fixed rate/variable rate mortgages do not.- Make sure your HELOC is re-advance able! Not all are.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.